IndiGo Kicks Out Air India Express from Amritsar-Hyderabad Route
IndiGo’s superior cash reserves enabled it to endure short-term losses longer than Air India Express could maintain its position.
HYDERABAD- First-mover advantage theory suggests early market entrants gain lasting benefits through brand recognition, customer loyalty, and demand establishment.
In aviation markets, however, this advantage only materializes when airlines can maintain their position profitably against competitors, says Indian aviation expert
IndiGo Air India Express Battle
Financial strength and strategic planning often outweigh the timing of market entry. Competitors with deeper reserves can systematically undermine early entrants by reducing fares, increasing capacity, and simply outlasting their rivals until market exits occur.
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