Accor & InterGlobe strengthen India strategy; Strategic tie-up with Treebo
Sets benchmark to establish 300 hotels by 2030, to offer enhanced travel and hospitality benefits to their respective loyalty program members.
Accor and InterGlobe have deepened their strategic partnership to create a robust hospitality platform, featuring a diverse portfolio of brands and distribution across all market segments. Aims to establish a network of 300 hotels under Accor brands across India by 2030.
What does this initiative bring?
Through this strategic update, Accor and InterGlobe will consolidate their existing assets, development, and management operations in India into a single, autonomous, and integrated platform. This new entity will serve as the exclusive vehicle for expanding all Accor brands in the country, including the luxury and lifestyle offerings from Ennismore. Accor will continue to oversee operations and brand management while ensuring full access to its global brand ecosystem and services.
Exclusive partnership with Treebo
Treebo, which currently operates 800 hotels across 120 cities through its tech-driven platform and robust distribution systems, will now play a central role in the development of Accor’s Ibis and Mercure brands in India. As part of this strategic alliance, Accor and InterGlobe will make a joint investment in Treebo, becoming its largest shareholders.
Under a master license agreement, Treebo will lead the expansion of Ibis and Mercure in the Indian market. In a major milestone for the partnership, Treebo has already secured agreements with property owners to launch 10 new Mercure hotels, marking a strong start to the brand’s renewed growth journey in the country.By integrating Accor’s global brand strength with Treebo’s technological edge, the partnership aims to tap into India’s largely unbranded hotel segment. With a combined portfolio of over 30,000 rooms, the alliance aims to position itself as India’s third-largest hospitality player, poised for significant nationwide impact.
‘IndiGo BluChip’ X ‘ALL – Accor Live Limitless Members‘
IndiGo has signed a strategic agreement with Accor to offer enhanced travel and hospitality benefits to their respective loyalty program members. The collaboration aims to create a unified value proposition that deepens member engagement and builds long-term loyalty.
As part of this partnership, the two brands will explore a wide range of initiatives, including reward point sharing, co-branded loyalty programs, and seamless two-way point conversion. This integration will allow members to earn and redeem points across flights, hotel stays, and curated experiences.
Additionally, IndiGo and Accor will collaborate on joint marketing campaigns and identify future growth opportunities to further strengthen their alliance in the travel ecosystem.
Sharing more on this strategic roadmap, Pieter Elbers, Chief Executive Officer of IndiGo, said, “Last year, on IndiGo’s 18th anniversary, we announced the launch of our BluChip loyalty program. Since its debut, over 2 million members have already enrolled. We have expanded significantly in the UAE and Thailand in cities like Bangkok, Krabi, and beyond. These destinations feature a strong portfolio of Accor hotels. Our Indian customers flying domestically can now earn BluChip points and redeem them at Accor hotels internationally.”
“With the rapid growth of international traffic and our expanding global network, we believe this partnership has come at just the right time, shortly after BluChip’s introduction. We are excited to enter into this strategic, long-term relationship.”
Elbers further explained that the first step is to ensure both partners can leverage each other’s networks, hotels and flights, while also integrating in the digital space to collaborate more effectively. “It’s been six months since the launch of the program, but once you found the right partner, I believe we can move swiftly and ensure that this pace truly benefits both IndiGo and Accor customers,” he added.
Sharing from Accor’s perspective, Sébastien Bazin, Chairman & Chief Executive Officer of Accor, said, “We are thrilled to take this bold step with IndiGo and look forward to shaping the future of travel together. All the operational expertise, distribution, and capital will be channelled into this partnership through two dedicated teams within the new platform, one focused on ‘luxury & lifestyle’, and the other on ‘premium escape & economy’.
“With this collaboration, we aim to multiply our resources and grow five times faster. While our benchmark is 300 hotels by 2030, that’s not the endgame, we are just getting started”, added Bazin.
Rahul Bhatia, Group Managing Director, InterGlobe Enterprises added, “I am delighted to further strengthen our two-decade long association with Accor through this strategic partnership. Together with InterGlobe’s deep market insights, Accor’s world-class services, India’s dynamic growth and evolving travel landscape, we aim to redefine the hospitality experience by offering exceptional value to our guests and setting new standards for excellence in the industry.”
